Macromedia is set to announce a new pay-as-you-go plan on Tuesday for its Breeze Live Web conferencing service.
In addition to existing plans that allow businesses to pay for the service by annual subscription and per-seat licensing, Macromedia will now offer a la carte service for 32 cents per minute.
The new plan is intended to make the service more attractive to small businesses with light and irregular collaboration needs, said Tom Hale, Macromedia's general manager for Breeze.
"We've primarily been targeting customers at the enterprise level," Hale said. "Now we want to have a plan that enables businesses of all sizes to take advantage of Breeze."
Macromedia introduced Breeze Live last year as part of a broad effort to expand the use of its Flash format for presenting Web content. The service and Macromedia's Breeze software allow workers to present PowerPoint slides and other content through a Web browser and to jointly work on documents.
Tight corporate travel budgets and proliferating broadband connections have helped spur a boom in Web conferencing in the past few years. Specialist WebEx continues to lead the market and takes in 67 percent of all Web conferencing revenue, according to the latest survey by market researcher Frost & Sullivan.
New entrants, such as Macromedia and Microsoft's Live Meeting service, are looking to grab a chunk of the market, however, by emphasizing factors ranging from integration with desktop applications to cheap audio conferencing support.
Microsoft recently introduced several pricing plans for Live Meeting, including a by-the-minute option, in a similar bid to attract small businesses.
WebEx already offers pay-as-you-go plans.
Macromedia's pitch for Breeze is based on its reliance on the Flash player, a browser plug-in already installed on more than 90 percent of Internet-connected PCs. Other Web conferencing services require specialized client software.
"We want to work the way people are comfortable working," Hale said. "Everybody knows PowerPoint, everyone has a browser, and we're allowing people to do a lot of new things within that framework. You don't have to reinvent the wheel and learn a whole new interface
2008-07-28
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2008-07-22
top 3 Tips on teleconference sales
Imagine the next time you join a discussion about teleconference services,teleconference calling. When you start sharing the fascinating teleconference services,teleconference calling facts below, your friends will be absolutely amazed.
The best time to learn about teleconference services,teleconference calling is before you're in the thick of things. Wise readers will keep reading to earn some valuable teleconference services,teleconference calling experience while it's still free.
one of the best use with teleconference services is sales .You can improve your businessby teleconference calling.
1) Inform first, explain later: - You need to remember that you have to sell your product or service
first before you start explaining. A lot of people manage to waste a lot of time in teleconference
marketing sessions simply because they have a tendency to get off track. They charge ahead with
their sales pitch but at the first question that a potential client asks, they tend to stop and
explain fully before they go on. You have to remember that time is limited. You need to make sure
that you present your bit first before you entertain any inquiries.
Of course, the hard part with this is the fact that you need to do this in a way that will not make
your potential clients feel as if they are being disrespected. You need to make sure that you
actually are able to deflect any questions with respect. A good way is to tell people that you will
go ahead with the presentation and that you will be addressing any concerns and questions
afterwards.
2) Emphasize with intonation: - Remember that you do not have the power of your presence in order to
let the people feel your enthusiasm about a project. You should also keep in mind that infecting
people with your own enthusiasm is the best thing that you can do to sell your product. How do you
do this, when the best weapons you have, body language and facial expression, are made impotent by
the medium?
Well, you just have to make do with what you have. You need to make use of your voice in order to
place emphasis on words. You should not come out as an orator since people will just get bored.
Rather, you need to speak normally, as if you are casually addressing people in a normal
conversation. However, you need to make sure that any important points are clearly emphasized. Do
this and you will discover how a teleconference unleashes money in your phone.
3) Remember who you are selling to: - In a teleconference marketing session, it would actually be
quite easy to forget that you are actually in a meeting. Some people tend to make statements as if
they are practicing a speech or a pitch. You need to remember that you are actually speaking to
potential clients and not just to a machine. This will help you relate better to the people and
allow you to predict properly what they want to hear. Selling a product or a concept is always about
selling yourself.
Another common mistake of teleconference marketers is actually forgetting the names of the people
who they are talking to. This can be a very serious mistake. Because of this, you need to have a
system. Some people make use of post-its attached to the speakerphone to help them remember who is
online. This system is effective but it can't actually help you identify the voice of the person
talking. A protocol of most teleconference sessions is to identify yourself before you speak. This
will definitely help you make sure that you know whom you are speaking to and address him or her
properly.
Sometimes it's tough to sort out all the details related to this subject, but I'm positive you'll have no trouble making sense of the information presented above.
The best time to learn about teleconference services,teleconference calling is before you're in the thick of things. Wise readers will keep reading to earn some valuable teleconference services,teleconference calling experience while it's still free.
one of the best use with teleconference services is sales .You can improve your businessby teleconference calling.
1) Inform first, explain later: - You need to remember that you have to sell your product or service
first before you start explaining. A lot of people manage to waste a lot of time in teleconference
marketing sessions simply because they have a tendency to get off track. They charge ahead with
their sales pitch but at the first question that a potential client asks, they tend to stop and
explain fully before they go on. You have to remember that time is limited. You need to make sure
that you present your bit first before you entertain any inquiries.
Of course, the hard part with this is the fact that you need to do this in a way that will not make
your potential clients feel as if they are being disrespected. You need to make sure that you
actually are able to deflect any questions with respect. A good way is to tell people that you will
go ahead with the presentation and that you will be addressing any concerns and questions
afterwards.
2) Emphasize with intonation: - Remember that you do not have the power of your presence in order to
let the people feel your enthusiasm about a project. You should also keep in mind that infecting
people with your own enthusiasm is the best thing that you can do to sell your product. How do you
do this, when the best weapons you have, body language and facial expression, are made impotent by
the medium?
Well, you just have to make do with what you have. You need to make use of your voice in order to
place emphasis on words. You should not come out as an orator since people will just get bored.
Rather, you need to speak normally, as if you are casually addressing people in a normal
conversation. However, you need to make sure that any important points are clearly emphasized. Do
this and you will discover how a teleconference unleashes money in your phone.
3) Remember who you are selling to: - In a teleconference marketing session, it would actually be
quite easy to forget that you are actually in a meeting. Some people tend to make statements as if
they are practicing a speech or a pitch. You need to remember that you are actually speaking to
potential clients and not just to a machine. This will help you relate better to the people and
allow you to predict properly what they want to hear. Selling a product or a concept is always about
selling yourself.
Another common mistake of teleconference marketers is actually forgetting the names of the people
who they are talking to. This can be a very serious mistake. Because of this, you need to have a
system. Some people make use of post-its attached to the speakerphone to help them remember who is
online. This system is effective but it can't actually help you identify the voice of the person
talking. A protocol of most teleconference sessions is to identify yourself before you speak. This
will definitely help you make sure that you know whom you are speaking to and address him or her
properly.
Sometimes it's tough to sort out all the details related to this subject, but I'm positive you'll have no trouble making sense of the information presented above.
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